Public Relations Society of America Foundation

talk, not talking points

The card game for people who are tired of press releases and empty promises about diversity.

The problem: Diversity initiatives, especially those from public relations and advertising agencies, often don’t provoke the honest dialogue needed to make real institutional and organizational change.

The insight: People need a way into these conversations that takes the burden of starting them off marginalized people.

The campaign: We “dared” packages public relations firms and advertising agencies to play the game and start talking honestly within their companies. In the end, we were asked by schools, reachers, corporate executives all over to bring the game and the chance for honest conversations.

Awards: Honorable Mention, Public Relations Student Society Bateman Competition. Student Best in Show, Award of Excellence for Outstanding Classroom Campaigns, Award of Excellence for Outstanding Strategy to Address a Problem.

Connect with the team: Ameres Groves, San Juana Paramo, Maya Solarana, Okina Tran