scrubbi

ask: turn a plain rectangle sponge into the next must-have cleaning product

solution: make a cleaning buddy that goes wherever your (messy) adventures take you

 
 
 

the moodboard

the identity

 
 
 
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Cloudi represents everything we love about Scrubbi, the squishable, lovable, cloud-soft, portable scrubbing and sanitizing sponge.

 
 
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Interested in the process?